| The Bottom LineNational Statistics report: "65% of people won't leave a message for a reservation, and the average reservation is made for 3 people."If you are receiving just 5 messages per day, that means 8 people called who chose not to leave a message. If the average reservation is made for 3 people then you effectively missed out on 24 potential customers. If your average check per head is $35, then your restaurant is missing out on almost $840 per day, totaling $300,720 per year!
# of Calls missed Potential Customers Daily Loss Yearly Loss5 messages 8 24 $840 $300,72010 messages 15 45 $1575 $563,85020 messages 30 90 $3150 $1,127,700*figures based on above statistics, whereas the average check per head equals $35 and the establishment is operating 358 days of the year. All figures are rounded to the nearest whole amount.How many messages do you have?
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